Streaming Video
Streaming Video
Engaging and easy-to-use, consumer-centric, streaming products for web, native and 10 foot experiences.
We have been active in the streaming space since 2007 when we delivered the first-ever US Open of Surfing webcast in Huntington Beach for IMG. We've always had a passion for bringing video to the web, integrating video in Flash for a client back in 2001.
Hands-on industry experience
Baby Steps is a proven leader in OTT design and development, having created incredible streaming experiences for clients like Red Bull, Comcast (Xumo), Galerie, Local Now, as well as VANS, Wasserman and IMG. We have been hands-on with nearly every facet of this industry. From soup to nuts, we've got your covered.
Monetization
Our seasoned team has successfully navigated all types of streaming monetization, including FAST, AVOD, SVOD, and TVOD models. Our years of industry experience ensure the implementation of effective strategies tailored to diverse viewer preferences while maximizing revenue for our streaming partners.
Personalization
Providing contextual, relevant options increases customer loyalty and satisfaction - that's why we recommend including personalization in every OTT product. We often include Recommendations and a Watch List so the user feels an affinity for the product - along with that comes User Management and Payment Processing when needed.
Integrations
Extending products to increase and measure engagement is crucial for long-term, sustainable growth. We have added community features with Stream, editorial features from our Brix CMS, gaming overlays with Twitch, and analytics instrumentation for Google, Adobe, Youbora, Conviva, Segment, as well as bespoke beacons.
Web App Features
Our clients often want to go beyond basic, which we love and encourage. We have implemented full EPGs, slideshows and interactive overlays - with every feature developed to be 100% best-in-class. Even our carousels utilize native scrolling for the absolute best desktop and mobile experience and performance.
TV Apps & Players
We often go beyond web-only products and utilize our unique skill set to craft some incredible HTML5 10-foot experiences. We have designed and developed bespoke client products for Google Chromecast, Samsung (Tizen) & LG Platforms as well as a full-fledged Vizio OTT app boilerplate.
App Design UI / UX
We take a holistic approach to streaming app design. Our goal is to find harmony, and meticulously integrate the UI and feature set for all of our OTT solutions; web, native and 10 foot. Our commitment is reflected in designs that are consistently easy-to-use, on-brand and always user-focused.
Video Player UI / UX
Great web video player UI/UX is crucial for an enjoyable viewing experience. We use common icon metaphors and UX methods while infusing bespoke features and client branding into the player. Our goal is always to drive high user-satisfaction, longer engagement, and an overall positive perception of the experience.
Live Production
We have produced and webcasted dozens of hosted, multi-camera surfing, skateboarding, snowboarding, motocross and gymnastics events for Red Bull, IMG, WMG, VANS and others. Utilizing a veteran team of industry producers, we pioneered an industry of well-produced live, direct to consumer video experiences.
It's about the features
Baby Steps goes beyond basic anytime a client gives us the opportunity. We enjoy and excel at implementing new features, new methods and helping our clients find ways to achieve the impossible, or at least the very difficult.
Xumo: Live Guide EPG
The live guide has always been the main destination for FAST products. Xumo's EPG provides quick access to your favorite channels, genre sorting and includes 7 full days of data.
Galerie: Watchlist
Personalization features are the absolute best way to grow affinity and extend engagement with your audience. One of the easiest ways to grow that connection begins with adding a Watchlist.
Red Bull: Video Player
In the world of branded content, nobody beats Red Bull. We have crafted 3 web players, a Chromecast player plus a few 10 foot players for Samsung and LG - all built using web technology.
Galerie: Watch Party
Galerie is an OTT product designed for film lovers, so watching films together was a must, so we provided an integrated cross-platform experience for watching movies and chatting live with other film lovers.
Local Now: My Stream
AI driven suggestions are an incredibly efficient way to offer your users a premium experience. Based on the shows they watch, My Stream will craft a personalized linear channel.
Red Bull: Interactive Overlays
We crafted a series of bespoke interactive video player overlays to extend and deepen consumer engagement. This included chat, polls, competition leader boards, reactions, and a trivia game - all tied in with advertising.
Local Now: On Now & Up Next EPG
FAST product engagement relies on providing quick, contextual viewing options. The Local Now EPG pares back days of data to show only what's On Now and Up Next, making the selection much faster and easier.
Xumo: Continue Watching
User acquisition and retention are tentpoles for growing an avid user-base. Features like Continue Watching enhance the overall experience with contextual content and continuity, ultimately resulting in higher affinity.
Web OTT Benefits
Web apps are often the first point of contact for new consumers. They are easy-to-access, with no barrier to entry, no app to download, and an overall smaller payload for the user to download before engagement. Baby Steps believes strongly that a robust, user-friendly, easy-to-use web app is a key part of your streaming app ecosystem.
Discovery
Frictionless discovery for new users, social posting and engagement as well as the ability for organic search engine discovery.
Stakeholders
Easy access for internal review and stakeholders. They can preview features on hidden pages before making public on the web and other platforms.
Partners
Quick browser access for all of your content partners and collaborators - including your 3rd party FAST content providers.
Linking
Intuitive URL linking from 3rd party articles, press and reviews published on the web about your platform. At the same time, providing a mechanism for deeplinking your users into your native apps.
Quality Assurance
Performance is paramount for us and the web provides an ideal environment for testing and debugging backend service issues.
Sandbox
The web provides an ever-expanding, feature-rich and agile space for crafting and testing new features for your app.
Streaming Video Projects
We enjoy creating engaging streaming experiences the reach across all OTT models including FAST, AVOD, SVOD and TVOD. The breadth of experience we bring to every project increases engagement, consumer satisfaction and aids in retaining new and existing users and subscribers.