Case Study - Mechanix

Mechanix Wear

Mechanix Wear is the innovation leader in high-performance gloves, the number one brand in NASCAR, relied upon by skilled mechanics for protection, comfort, and fit. They became the best and remain the best because they have a phenomenal R&D focus, constantly looking to improve their materials and expand the applications for their tools.

So we see them as kindred spirits, always developing new ideas, always looking to improve, always looking for a great solution to a new challenge. And they clearly feel the same way about us, as they have trusted us to build the systems on which their entire business runs.

Online Store + Brand WebsiteOnline Store + Brand Website

We first worked with Mechanix in 2008, building a website for an experimental new brand they were developing. Although the new brand didn’t take off, they were so impressed with the CMS and Online Store we’d developed for the site that they brought us in to rework the main site for Mechanix Wear. We modeled the site on the kind of online experience you would expect from a major consumer brand. It’s a full-feature ecommerce site, simple to use and super-easy to maintain, with a comprehensive product catalog, online store and emagazine built to display video, photo galleries, articles and social media posts. And because Mechanix liked the work we did and the way we did it, when we told them we could custom build a super-efficient, automated system capable of managing their entire research and development efforts, they trusted us to deliver.

Which is exactly what we did

Mechanix is meticulous in storing mind-boggling amounts of data and have a very particular operating procedure. The last thing they wanted was to have to adapt to an off-the-shelf system that would upset their process. The system we had put in place for their website proved that we were capable of building a system around the way their business already operated, without disrupting their business practice, providing an automated digital system perfectly suited to their business operations, capable of handling any amount of work.

GloveHaus App for Brix Business SystemGloveHaus App for Brix Business System

Mechanix calls the business system we built “GloveHaus”, and it’s a perfect example of the virtually limitless functions a Baby Steps-built system can offer. By consolidating the R&D data, streamlining asset delivery, refining internal processes, and making everything available from the cloud anytime, anywhere, we brought automation and efficiency to what was a massive, unmanageable paper binder. Mechanix uses Glovehaus in every step of their business operation. From initial design sketches to material orders and distribution, they store absolutely every piece of information about every part of the design, manufacture and distribution process of every single product they make in this one system. It’s a huge and rapidly expanding system that is built around their company and people but uses workflows and processes developed by Baby Steps. GloveHaus is elegant and unbelievably easy to use, especially when you consider that the data it stores is massive and ever-expanding.

Our relationship with Mechanix continues to go from strong to stronger because we have earned the kind of trust that comes from providing simple solutions to complex challenges that consistently exceed expectations.

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